Séminaire commun FDD-FiME // H. Pham
Huyên Pham (LPSM, Université de Paris)
Titre: Optimal bidding strategies for digital advertising with social interactions
A joint work with Médéric Motte (LPSM).
Abstract:
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are potentially interested by their products or services. We introduce Read more [...]