Séminaire commun FDD-FiME // H. Pham

Huyên Pham (LPSM, Université de Paris) Titre: Optimal bidding strategies  for digital advertising with social interactions   A joint work with Médéric Motte (LPSM).   Abstract: With the emergence of new online channels and information technology, digital advertising  tends to substitute more and more to traditional advertising by offering the opportunity to companies to target  the consumers/users that  are potentially interested by their products or services. We introduce Read more [...]